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Find Your NicheLike many entrepreneurs in major cities, you must decide which economic level and geographic community youīll serve. For example, you may choose to provide after-school care for low income children in one part of the community, or open a high-tech fitness facility for youngsters in a more affluent area. Look for an underserved niche--one in which thereīs not a long list of entrenched competition--and then do some research to determine if it represents a viable market for you.
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