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What is a niche?

Find Your Niche

Like many entrepreneurs in major cities, you must decide which economic level and geographic community you'll serve. For example, you may choose to provide after-school care for low income children in one part of the community, or open a high-tech fitness facility for youngsters in a more affluent area. Look for an underserved niche--one in which there's not a long list of entrenched competition--and then do some research to determine if it represents a viable market for you.

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